![]() I still marvel at what this team created, they are just so f-ing talented ( Full video list here). We made lots of videos, but I think this one, this one, and that one are probably my faves. Our earliest versions were a home to a vibrant, creative community, long before social media reared its ugly head to fill that role for most websites. went through many iterations ( original site), as a growing website does. In the years following, we found ourselves first inspired by, and then partnering with, great creators like: Felicia Day and her internet-breaking web show The Guild, Alex Albrecht, Jessica Chobot, Jace Hall, DJ Wheat, Day 9, and MinecraftChick to name a few. Not all of our existing catalog was appropriate for Blizzard’s big-time audience, but many early shirts made the transition including fan favorites like “Green Linen Shirt” and “Rogues: Original Ganksters.” Of course, we immediately had to take down our, erm, parody shirts, and replace them with official, approved WoW designs. As a hardcore WoW, Starcraft and Diablo fanboy, I couldn’t have been more stoked. Our first big license was World of Warcraft. ![]() We worked to build each other up and there was a true sense of camaraderie. I remember spending an hour designing the first BitTorrent logo for Bram Cohen so we had something to put on a shirt. We worked with groups like Cult of the Dead Cow, HNC (our first license, hi Dave), Packet Storm, Phrack, DEF CON, Apache, MajorGeeks, Kevin Rose’s TheBroken, Digg & Diggnation. Dark Tangent and the goon squad created a haven for like-minded hackers and we spent the entire 6 hour drive home planning for DEF CON 9. I’ll never forget the feeling I had leaving after our first DEF CON (8): acceptance and belonging. It was at an off-the-strip hotel (Alexis Park!) with thousands of brilliant hackers, network cable draped across balconies, hacked ATMs, fake ATMs, undercover feds, fountains dyed purple, and wonderfully unique people. ![]() The annual DEF CON hacker con in Vegas was the highlight of the year, a 3-day techno-party with some of the most brilliant minds in the world. We said F that and we hoisted a tiny digital flag on the internet with pride. But back then, if you loved computers, D&D, Star Trek, or hacking, you were probably part of a subculture that was often dismissed or derided. Sure, in 2022, geekery is not only accepted, but is also celebrated by the mainstream. In 1999, J!NX was a clothing brand founded on the mission to proudly celebrate all things nerdy. ![]()
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