![]() ![]() The Revelation Report explores these tensions in depth in four sections: 1) Beyond the Barometer: a gauge of the state of leaders’ careers and organisations at a time of simultaneous survival and transformation, 2) Lost at C-Suite: an exploration of the discrepancy between a company’s stated focus vs. “But talent is our greatest asset, and in 2023, leaders have the opportunity to improve their reality if they adopt an abundance mindset that ensures the long-term success of our industry, rather than the short-term protection that the scarcity mindset demands.” “Our research revealed that media and marketing leaders today are facing a moment of inner turmoil, marked by a genuine desire to create environments where talent thrives and society evolves for the better, while feeling challenged to live up to these goals realistically,” said Kathleen Saxton, Managing Director, EMEA and Global Talent Advisory, MediaLink. And yet, 49% of respondents are considering moving companies in the year ahead, and 24% are considering leaving the industry. Meanwhile, 75% of leaders say they feel in some way professionally fulfilled. Additionally, 51% of respondents believe that brands or parts of their business are facing extinction – with 54% stating that they will need refreshed leadership in order to transform. The report found that industry leaders’ confidence for business growth has sunk significantly, from 59% in 2021 to 29% in 2022, with 27% of leaders this year feeling concerned. ![]() The report’s findings suggest that amid a backdrop of a record post-pandemic bounce back, along with stakeholder pressure to deliver results, the industry’s expectations on profit have become disconnected with a movement among the business community to lead well. LONDON-( BUSINESS WIRE)-Strategic advisory firm MediaLink, a UTA company, today released The Revelation Report, its 12th annual future-facing research study into the hearts and minds of global marketing and media leadership to uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead. ![]()
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